Overview
A name that carries history into the future
When the Tapu Real Estate project began, it wasn’t just a name… it was a call to a deep layer of meaning, stretching from the roots of the past to the gates of the future. At Post, we didn’t just design a logo, fonts, and a visual identity، we built a complete narrative that redefines the relationship between citizen and land, between property and belonging.
We started from a point in history, sketching the outlines of the future in a design language that resonates with the Iraqi spirit, building bridges between what was and what will be.
Colors were carefully chosen to reflect stability and modernity, and Arabic typography was integrated in a way that expresses authenticity without losing its contemporary touch.
