Overview
The easy way, the Iraqi way.
The concept was brought to life through a lighthearted, theatrical scene performed by Iraqi actor Alaa Al‑Ibrahimi, portraying a character facing a simple household issue that is quickly resolved through Wadi. The satirical tone reflects everyday Iraqi identity, rooted in humor, relatability, and street smart wit.
The campaign was fully executed by Post Agency, covering scriptwriting, directing, and full production management.
Special attention was given to visual details to present the product in a modern yet straightforward style, ensuring clarity, approachability, and strong audience connection.
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