Overview
The rhythm of modern life.
Post Agency relied on in-depth analysis of target audience behavior and interests, with a particular focus on youth as the most engaged segment with lifestyle-driven visual solutions. Insights from this analysis informed a communication approach that speaks directly to their daily habits, aesthetic preferences, and desire for functional products that align with personal expression.
Based on these insights, two youth-focused videos were produced, showcasing how Sensity Colours lenses reflect individuality and keep pace with everyday movement.
The lenses were reframed from a purely optical product into a lifestyle element one that expresses identity, confidence, and personal style.
Video link
