Overview
Where simplicity meets the future of finance
The challenge of the project lay in creating an identity that reflects both the simplicity of technology and the depth of digital transformation, while maintaining the specificity of the Iraqi market, which is still in the early stages of adopting an electronic payment culture.
We opted for a visual direction that carries a youthful and contemporary spirit, one that reflects change and breaks away from the usual formal tone of this sector. The colors, lettering, and typography were harmonized with the philosophy of speed, efficiency, and ease the very core of the services provided by the company.
