Overview
Redefining public transport through design
The project included presenting four logo design proposals, the most notable of which revolved around the concept of continuity and infinity. The logo does not represent a starting or ending point but reflects the nature of transportation as a constant and ongoing movement.
The Arabic letter (Taa) was creatively integrated into the logo to form an intersection point symbolizing the interaction of roads and the diversity of directions, reflecting the interconnectedness of the transport network and the variety of its destinations.
The design also incorporates three parallel lines, representing the smoothness of service, its continuity, and the ability to meet users’ needs anytime and anywhere.
